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摘要：在本报告中，宜家以设计创新，设计政策制定，设计组织和管理项目为研究对象，分四个方面分析宜家设计管理，指出宜家在这四个方面的设计管理方面的潜在问题。
1.0 Introduction介绍
工业设计是工业革命的产物，它为世界经济的发展、社会的进步和人民生活质量的提高作出了历史性的贡献。然而，当今社会技术的进步，市场的不断变化，竞争的日益激烈，传统意义上的设计逐渐不能适应企业和社会的发展。对于现代企业来说，只要做好设计管理，就可以在竞争日益激烈的市场中真正前进。传统的设计过程进入了设计管理的新时代（牛顿，2008）。设计管理是根据消费者的需求进行有计划、有组织的产品研究和开发活动（mozota，2006）。它有效地积极调动设计师的创造性思维将他们的市场和消费者了解新产品，它采用新的、更加理性，影响和改变人们的生活方式比较科学，以利润最大化为企业（kootstra，2009）。设计管理有利于促进不同领域的合作和技术突破。设计管理，也有利于企业各方面的资源整合，实现设计与制造的敏捷性，提高产品的设计效率，从而促进技术转化为商业产品迅速（mozota，2006）。设计管理帮助企业及时获取市场信息，设计针对性的产品，为企业提高产品竞争力的新的市场，设计管理也有助于创造一个清晰的、创新的和凝聚力的企业形象（kootstra，2009）。
本文以英国宜家为研究对象，首先从设计创新、设计决策、设计组织、管理项目等方面分析宜家的设计管理策略，指出宜家设计管理策略中存在的不足。然后，在分析宜家的内外部环境的基础上，探讨宜家未来的发展目标。最后，通过对宜家未来发展目标的分析，从设计管理的角度对其短期、中期和长期战略提出建议。
Industrial design is a product of the industrial revolution, it has made historic contributions for the world economic development, social progress and improving people's quality of life. However, technological advances in today's society, constantly changeable market and increasingly fierce competition make design in a traditional sense gradually fail to meet the development of enterprises and the society. For modern enterprises, as long as they do a good job in terms of design management, they can truly move forward in the market with increasingly fierce competition. Traditional design process thus enters a new era of design management (Newton, 2008). Design management is according to consumer demand to carry out planned and organized product research and development activities (Mozota, 2006). It effectively and actively mobilize designers’ creative thinking to convert their understanding of the market and consumers to new products, it uses new, more rational, more scientific way to influence and change people's lives, so as to maximize profits for enterprises (Kootstra, 2009). Design management is beneficial for promoting cooperation in different fields and technology breakthroughs. Design management is also conducive to the integration of all aspects of corporate resources to achieve agility of design and manufacture to improve the efficiency of product design, thereby promoting technology to be changed into commercial products rapidly (Mozota, 2006). Design management help enterprises to have timely access to market information to design targeted products, creating new markets for businesses to improve the competitiveness of their products, design management also helps to create a clear, innovative and cohesive corporate image (Kootstra, 2009).
This report takes IKEA in the UK as the research object, it is fist of all from design innovation, design policy making, design organization, managing project to analyze IKEA's design management strategies and point out the existing deficiencies in IKEA’s design management strategies. Then, based on the analysis of IKEA’s internal and external environment, it explores IKEA’s future development goals. Finally, according to the analysis of IKEA’s future development goals, it is from the perspective of design management to bring forward recommendations on its short, medium and long-term strategies.
Table of Content
1.0 Introduction………………………………………………………………………………………..3
2.0 Case study…………………………………………………………………………………………..3
3.0 Analysis……………………………………………………………………………………………..4
3.1 Design management model……………………………………………………………………..4
3.2 Design innovation……………………………………………………………………………….5
3.2.1 Brand and product image………………………………………………………………….5
3.2.2 Argumentation…………………………………………………………………………….6
3.3 Design policy making…………………………………………………………………………...7
3.3.1 Low price………………………………………………………………………………….7
3.3.2 Well designed……………………………………………………………………………..8
3.3.3 Environmental protection…………………………………………………………………9
3.3.4 Extensive series produces………………………………………………………………..10
3.3.5Argumentation……………………………………………………………………………10
3.4 Design organization……………………………………………………………………………..11
3.4.1 Flat organizational structure………………………………………………………………11
3.4.2 Argumentation…………………………………………………………………………….12
3.5 Design managing project………………………………………………………………………..13
3.5.1 Control and evaluation……………………………………………………………………13
3.5.2 Argumentation…………………………………………………………………………….13
4.0 Options…………………………………………………………………………………………….14
5.0 Implantation………………………………………………………………………………………14
5.1 Short-term strategy…………………………………………………………………………….15
5.2 Medium -term strategy………………………………………………………………………...15
5.3 Long-term strategy…………………………………………………………………………….16
6.0 Conclusion………………………………………………………………………………………...16
References…………………………………………………………………………………………….17
6.0 Conclusion
Good design management will help an enterprise to improve competitiveness of its products and create a clear, innovative cohesive corporate image. In this report, IKEA is taken as the research object, from design innovation, design policy making, design organization and managing project, these four aspects to analyze IKEA’s design management, pointing out potential problems of IKEA in terms of design management in these four areas. Finally, this report puts forward recommendations on improving IKEA’s future design management strategies. The short-term strategy is to improve the design organization of IKEA, making clear the responsibilities of organizations and positions at all levels. The medium-term strategy includes the development of differentiated design policies and investigation on whether design project is conducive to maintaining relationships with consumers. The long-term strategy is to strengthen the brand image and product innovation.
