今天小编跟大家分享一篇营销管理学代写案例选段-
Activity 4.2
Alliance examples
Scan the quality press, such as the Finance Times and journals such as Marketing and Marketing Week and identify examples of strategic alliances and partnerships. Classify these according to Table 4.1 and identify the motivations for each of these partnerships.
To what extent do you think they will help to gain a competitive advantage?
Strategic Marketing Management
Declining and hostile markets
Many firms are faced not with healthy markets but ones that are mature or even declining. In this situation, many organisations assume that the most suitable strategy is one of strategic withdrawal. This is not necessarily the only strategy available to them and these markets can often be a source of opportunity if the right strategy is selected.
Declining markets
A declining market may be as a result of a variety of factors, often caused by changes in the external environment, for example:
Development of new technology such as the Internet may replace traditional offline buying habits
Changes in government policy such as regulations relating to financial services
Growing interest in shopping on-line may prompt a decline for traditional retailers
There are several alternative strategies for firms facing a declining market:
Revitalise market e.g. Lucozade changed its emphasis to a sports energy drink instead of a drink for people feeling poorly.
Milk or harvest e.g. Sony continued to milk the market for Walkman whilst investing in Playstations
Divest or liquidate e.g. W.H. Smith divested Do -It -All in the light of intense competition from larger players such as B & Q.
Hostile markets
Hostile markets are those with low margins, intense competition and over-capacity. Hostile markets may result from a declining demand or an increase in competition. Therefore they may even be growing markets.
Strategic Marketing Management
The following table (table 4.2) identifies six stages of hostility.
Stages of hostility Explanation
Margin pressure This is often due to over-capacity and therefore many competitors seek profitable segments.
Share shifts This may result from acquisitions or loss of share by overpriced competition.
Product proliferation Competition try to compete for market share by improving customer value through product proliferation.
Self-defeating cost reduction Due to declining margins firms may concentrate on cost reduction, which in turn may lead to decline in product or service quality.
Consolidation and shakeout This may consist of down sizing, followed by mergers and acquisitions and finally the formation of international players.
商场营销是一个向顾客介绍产品的进程，目的增加长期销售。当一个产品准备好要上楼时，一个有用的促销战略需要由光辉的经理团队来履行。而作为商场营销专业的学生，这是你需要学习在这个范畴擅长的。关于每个学者来说，飞翔学术日子并不是一件容易的工作。我们了解您的麻烦，由于您正在阅历困难的营销任务写作时刻。但是，我们感谢您的尽力，寻求解决方案，而不是忧虑。我们竭诚欢迎您来我们这寻求Marketing作业exam代考、论文代写服务，这将从根源上消除您的一切后顾之虑。我们的商场营销不管是作业exam代考、论文代写仍是数据剖析都十分出色，值得您的信任和依赖。
