100%原创，均经过turnitin检测，绝无作弊。14天免费修改，不满意全额退款。现在下单，立即搞定论文！
本文是铭信小编为大家整理的一篇留学生代考、留学生exam代考、留学生代考、留学生exam代考、留学生作业代写范文，主要讨论了印度尼古拉电子烟营销策略。范文内容和格式仅供留学生参考学习之用，希望看完本篇文章的小伙伴可以有所收获哦。
Introduction
There are a number of factors that compel businesses to trade and market their products internationally.For instance,international marketing enables businesses to(1)increase their customer base and market share,(2)minimise their reliance on any single market and(3)avail benefits of becoming multinational brand(Buckley and Ghauri,2004).Over the last decade and a half,international marketing has become substantial(Hill,2012);to the extent that consumers barely notice the fact that a majority of the products they consume routinely are either sourced from international markets or contain components that are sourced from international markets.
Successful international marketing requires a diligent strategic planning process involving the assessment of the business environment and suitability of the target market.A conductive business environment of the target market and the presence of a lucrative market gap render a target market as suitable(Tallman,2007).Following this assessment,a brand intending to internationalise needs to plan and execute‘the conception,pricing,promotion and distribution of ideas,goods,and services to create exchanges that satisfy individual and organisational objectives’(Sak and Shaw,2004 p.3).This essay relates to the internationalisation of Nicolites,the company that produces Nicolites electronic cigarettes in the UK to the Indian market.This essay evaluates the suitability of India as a selected target market for the expansion of Nicolites.It also evaluates a suitable entry method for Nicolites in India and suggests marketing strategies for the product as well.
Market Opportunity
Despite being widely considered as hazardous to health,smoking of cigarettes prevails at large across the globe.Therefore,any measures that can reduce the consumption of cigarettes,including providing an alternative for smoking are widely seen as a positive development.Provision of an alternative for smoking tobacco based cigarettes is the core marketing concept behind Nicolites e-cigarette.
Nicolites e-cigarette was first introduced in 2007 in UK(Nicolites,2015).Nicolites e-cigarette does not have any tobacco whatsoever,and hence it is free of more than 4000 known toxic chemicals and substances present in a regular cigarette(Nicolites,2015).Nicolites e-cigarette is an innovative product that offers smokers a right alternative for regular cigarette through a true simulation of smoking experience–which is cleaner,safer and healthier.Despite having a glowing red tip depicting a real flame,Nicolites e-cigarette does not require any flame or fire to burn.Moreover,it does not cause any unpleasant smoke and odor,or gather smoky residue on walls,clothes,skin and hair of the users(Nicolites,2015).
铭信，北美铭信 20商学院导师一对一服务，成绩80%以下全额退款。免费提交作业要求，满意后付款，安全省心无顾虑。专业硕博写手团队，所有订单可靠准时，保证100%原创。如果您有意向，赶紧联系我们的客服或者添加微信：dueessay03，我们有专业水平的导师为您提供服务,让exam代考、论文写作不再犯难。
