Most people think that the British media literacy education of the historical starting point, is the ER weiss and his students Dennis Sampson literature criticism published in 1933, the culture and environment: to cultivate critical awareness. The core concept of Levi's is cultural protection, that is, to maintain the purity and health of national cultural tradition, language, values and national spirit. Based on this concept, the purpose of education about mass culture is understood to encourage students to "discriminate and resist". Through this kind of education, students can prevent the wrong influence and corrosion of mass media and consciously pursue virtue and values in line with the traditional spirit. Levi's book for the first time on the introduction of media literacy in schools education made a systematic elaboration and put forward a complete set of recommendations. The author has designed a series of classroom exercises on news, advertising and popular fiction.
The late 1950s and early 1960s were the second stage of education media literacy in the UK. This period's concern is Raymond Williams and Richard hogg's writings. They believe that the expression of culture is diverse, both elegant, aristocratic form, but also the daily life of the popular form. Therefore, mass culture and elite culture have the same value of their own existence. We should not criticize and reject mass culture without analysis, but distinguish the content of mass culture. In order to teach this view of the school teachers, Stewart hall and paddy Werner, published in 1964, the "public art". In this book, the author put forward many Suggestions and countermeasures on media literacy education, especially on film literacy education. In this way, cultural research methods that do not emphasize "immune function" have been introduced into school teaching ideas and reflected in the official education report.