这是一篇澳洲市场营销exam代考、论文代写范文：凯洛格玉米片的营销策略。凯洛格玉米片为什么能在早餐食品行业家喻户晓？凯洛格公司成功的秘诀是什么？本文就凯洛格公司采用的营销策略进行分析。
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这是一篇关于调查和评估凯洛格公司所采用的营销策略的报告，探究凯洛格的玉米片品牌为什么能够在早餐食品行业家喻户晓。凯洛格玉米片是一种谷物产品，很多成人和儿童将其作为早餐食品。谷物是食品杂货店的主要销售物品。凯洛格公司是谷物生产的领导者和方便食品生产商中的领头者，旗下商品包括曲奇，饼干，烤面包糕点，谷物棒，水果味的零食，冷冻华夫饼和素食食品。该报告研究了凯洛格玉米片针对于促销方法和目标消费者的营销策略，并对这些营销策略的进一步完善也提了一些建议。
营销是所有企业维持可持续竞争力的一个基本方面。它是组织的核心，是其金融和经济表现的关键驱动力。正是因为它的重要性，组织为如何针对公司及其产品进行市场营销制定了详细方案。
The Marketing Strategies Of Kellogg Cornflakes
This is a report on the investigation and evaluation of the marketing strategies adopted by Kellogg Company for the marketing of Kellogg Cornflakes a popular household name among branded breakfast foodstuff.Kellogg cornflake is a cereal product which is highly consumed by children and adults as breakfast foods.Cereals are major popular items at the grocery store.Kellogg Company is a leading producer of cereal and a leading producer of convenience foods,including cookies,crackers,toaster pastries,cereal bars,fruit-flavoured snacks,frozen waffles and veggie foods.The report explores the marketing strategies for Kellogg Cornflakes on the basis of the promotional methods and target consumer.It also makes some recommendation for the improvement of these marketing strategies.
Marketing is a fundamental aspect of any organisation sustainable competiveness.It is at the heart of the organisation and a key driver of its financial and economy performances.As a result of its importance,organisation defines the best appropriate ways to market the company and its product.Kotler et al(1999,p.7)notes that today's successful organisation is one that is dedicated to sensing,serving,and the satisfying of the needs of the customers in well-defined markets.Marketing is at the core of this.Marketing is simply"the delivery of customer satisfaction at a profit"(ibid,p.7).Therefore,marketing involves the process to identify and satisfy the need of the consumers.These processes are made in several parts,and the main purpose of this short report is to identify,investigate and evaluate this process in regards to Kellogg Cornflakes.
In this light,this report will investigate and evaluate the design of Kellogg Cornflakes to satisfy and attend to the needs of the consumer.The consumers as identified are parents and older adults;they represent the main buyer of this product.The transmission of the company's offers to the specific target is therefore very important in the process to meets consumers satisfaction.Specifically,it relates to the identification of target consumer,identification of objectives of the goods(Kellogg Cornflakes),evaluation of media options and identification of best possible media vehicle and the content of the message both in terms of the verbal and visual contents of the message.Therefore,the investigation and evaluation of the marketing strategies for Kellogg Cornflakes would be done on the basis of target consumer and the promotional methods.However,these are simultaneously examined in the context of traditional marketing mix within the customer perspectives of four Cs[1]of marketing.This section followed by recommendations on the best ways Kellogg Company needs to go about marketing Kellogg Cornflakes.It also serves as the conclusion.
