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When developing our marketing plan, we held some focus groups to gather information on the customers' needs and desires. From this information, we were able to make useful decisions concerning our target consumers. We will be giving our clients a chance to praise or criticize our services. In this way, we will be able to know our weak points and improve on them. They can either do it by filling the forms that we give them at the end of their trip or by writing a review on our website. Finally, we will be keen to note any business model changes that our competitors will implement.
By the end of 2017, Dalian had 365 travel agencies in the whole city. In addition to relevant agencies and offices, the scale of the travel agency industry has been unprecedentedly developed. Of these, only 30 travel agencies are international travel agencies, and the remaining 80% are medium and small travel agencies. Their operation efficiency is relatively low, they have no brand awareness and are at a disadvantage in the competition. Such situation poses a severe test for the survival and development of medium and small travel agencies.
In this rapidly growing economy, we are planning on entering a very lucrative market. We project our strengths by providing custom designed travel excursions to our customers and to respond to what the market dictates. The company's personnel will have a thorough and comprehensive knowledge of the areas we intend to take the tourists. Building a business which stands out at this age and time requires extensive planning and thoughtfulness which becomes vital as the business grows with time. It assists in many aspects of the business like establishing the goals and defining strategies which make the vision to appear brighter with each passing day. Business analyses help the business to stand out from those other businesses which have been in the industry for a while. This will enable us to penetrate the market and overcome the milestone. Below are the summaries of the strengths, weakness, opportunity, and threats (Boonyarat, Crowder, and Wills).
