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美国东北大学exam代考、论文代写：危机与传播策略
In this report, analysis will be done on the case study of Domino’s Pizza. The crisis it faced was related to the communication strategies. The situation of crisis occurred there had been posting of videos related to adulterated food by two rogue employees. The video had been posted on YouTube in the year 2009. In this report, reflection will be provided on the options available to handle the key issues followed by certain recommendations.
Options to handle the Crisis
The crisis of communication strategies within the case study resulted in providing immediate responses from public and media. YouTube has been identified as a major platform of publicity. As in this case, the video uploaded had been a major risk factor for Domino’s. There are certain options available that can be chosen before and after the occurrence of event. Once the event had taken place, a number of responses were obtained that resulted in media catastrophes. In such a situation, the below mentioned behaviours must have been avoided (Argenti, 2012):
A heavy silence depicting embarrassment
Sudden declaration of statement as to nothing happened and that everything is under control
Complete denial of the event
Blank replies or refusal that result in a social combat
Unable to provide details regarding the event
Apart from internet, intranet sources can also be used. Intranet sources have restricted accessibility, basically to employees; however, considering the case, it will involve suppliers as well as accessibility to regular customers as well. This has been identified as an effective mode for communicating with employees as well as stakeholders (Sturges, 2014). Also, it is more effective and valuable if it is utilized in combination with mass systems of notification formulated for reaching the employees as well as other main stakeholders.
The crisis response has to be appropriate as well. This refers to the tasks and responses of management after the crisis occurs. Public relations play a crucial role in response of crisis as it helps in developing the messages that are to be replied to a vast area of public.
在本报告中，将对多米诺比萨的案例进行分析。它所面临的危机与传播策略有关。发生危机的情况是，有两名流氓雇员发布了与掺假食品有关的录像。视频被张贴在YouTube上的2009年。在本报告中，将对处理某些建议之后的关键问题提供可供选择的办法。
处理危机的办法
个案研究中的沟通策略危机导致公众和媒体立即作出反应。YouTube已被确定为宣传的主要平台。在本例中，上传的视频是Domino的主要风险因素，在事件发生之前和之后可以选择某些可用的选项。一旦事件发生，得到了一些反应，导致媒体灾难。在这种情况下，以下的行为必须是可以避免的（银，2012）：
重描绘的尴尬沉默
突然宣布的声明，什么都没有发生，一切都在控制之下
完全否认事件
空白回答或拒绝，在一个社会的战斗结果
无法提供有关事件
除了互联网，内联网的来源也可以用。内部网资源基本上限制了员工的可访问性；然而，考虑到这种情况，它将涉及到供应商以及对普通用户的可及性。这已被确定为一个有效的与员工沟通以及利益相关者模式（Sturges，2014）。此外，它更有效和有价值的，如果它结合使用的质量通知系统的制定，以达到员工以及其他主要利益相关者。
危机的反应是适当的为好。这是指危机发生后管理层的任务和反应。公共关系在应对危机中起着至关重要的作用，因为它有助于发展应对广大公众的信息。
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