Proposed title: Will customized service be popular in the future fashion market in China?
Introduction 简介
Like I said in my personal statement, I want to start my own fashion business which is personalized clothing brand. I want to see if this is workable in China and the reason for it. Furthermore, in the era of globalizationit is important to have a unique perspective on fashion marketing. According to a report on Bof, indicates that Chinese consumers still drive 33 % of global purchases, while we still lack domestic brands which can be influential or representative of both local or international market. Therefore, how to build a fashion brand with the solid foundation in China also is one of my research targets.
就像我在个人陈说中所说的，我想初步我自己的时装生意，这是个性化的服装品牌。我想假如这是可行的。此外，在全球化时代是服装营销有一个共同的视角，并且是重要的。据BOF的一份陈述显现，我国顾客仍占全球购买量的33%，而我国本乡品牌或国内市场或国际市场的影响力依然不高。因而，如安在我国的坚实的根底，也是我的研讨方针树立一个时尚品牌。
首先，我将议论曾经历史上个性化产品的开展，并扩展未来或许呈现的理论。使用大数据和技术的优势来猜想这种营销趋势的或许性。通过总结这一概念的强度来证明其可行性。此外，我将对我的方针客户进行问卷调查。并引导一个理论来支撑我的战略。
Abstract 摘要
Firstly, I will discuss the development of the personalized product in the past history and expand the theory might be happening in the future. Take advantages of big data and technology to predict the possibility of this marketing trend. By summary the strength of this concept to prove the feasibility. In addition, I will structure a questionnaire survey for my target customers. And conduct to a theory which can underpin my strategy.
Then I will analyze the existing succeeded cases in both China and other brands all over the world. To study and research how they adjust their marketing strategy over the time, branding themselves and the key to triumph. Meantime, I also need to figure out the reasons of failure cases in China by analyzing fashion market and the crucial issues that happened to the brand.
Thirdly, I will propose what kind of problems that might occur in future by sourcing the data and collect the report and news from WWD, BOF, Forbes, etc. what’s more, I want to interview professionals who work in the related field and ask about their opinions and experiences.
Last but not the least, how to avoid and solve the problems is also need to think about it. Then, compare and analyze the strength and weakness of my theory to get the final result.
